FAUX-FUR

Faux fur, presentation of a (r)evolution

Today synonymous with artistic freedom and symbol of the ecologicalstruggle in the world of fashion, "faux fur" or synthetic fur has longbeen seen as the "less fortunate alternative" versus animal fur.

A secondary role which, pushed by anti-animal cruelty associations(PETA) and societal pressure exerted by youth over recent years, hasreached the level of outsider - and soon unquestionable leader - in the"fur" business.

NEW OFFER AND NEW STANDARD

Strong trend in 2020, synthetic fur fashion resulting from the rawmaterials recycling is the new ethical and sustainable standard on thefur global marketplace.


Less polluting, more sustainable, respectful of animal welfare, and above all (much) cheaper for consumers, "faux-fur" has legitimately become a popular product.


Combining this with the fact that professionals in the industry nowhave the technical ability to create an equally qualitative and distinguished garment, we can claim "faux fur" is a successful bet which keeps moving forward.   

"Less polluting, more sustainable,
respectful of animal welfare [...]
"faux-fur" has legitimately become
a popular product."

Faux fur, presentation of a (r)evolution

Today synonymous with artistic freedom and symbol of the ecologicalstruggle in the world of fashion, "faux fur" or synthetic fur has longbeen seen as the "less fortunate alternative" versus animal fur.

A secondary role which, pushed by anti-animal cruelty associations(PETA) and societal pressure exerted by youth over recent years, hasreached the level of outsider - and soon unquestionable leader - in the"fur" business.

NEW OFFER AND NEW STANDARD

Strong trend in 2020, synthetic fur fashion resulting from the rawmaterials recycling is the new ethical and sustainable standard on thefur global marketplace.


Less polluting, more sustainable, respectful of animal welfare, and above all (much) cheaper for consumers, "faux-fur" has legitimately become a popular product.


Combining this with the fact that professionals in the industry nowhave the technical ability to create an equally qualitative and distinguished garment, we can claim "faux fur" is a successful bet whichkeeps moving forward.  

"Less polluting, more sustainable,
respectful of animal welfare [...]
"faux-fur" has legitimately become
a popular product."

Faux fur, presentation of a (r)evolution

Today synonymous with artistic freedom and symbol of the ecological struggle in the world of fashion, "faux fur" or synthetic fur has long been seen as the "less fortunate alternative" versus animal fur.

A secondary role which, pushed by anti-animal cruelty associations(PETA) and societal pressure exerted by youth over recent years, has reached the level of outsider - and soon unquestionable leader - in the "fur" business.

NEW OFFER AND NEW STANDARD

Strong trend in 2020, synthetic fur fashion resulting from the raw materials recycling is the new ethical and sustainable standard on the fur global marketplace.


Less polluting, more sustainable, respectful of animal welfare, and above all (much) cheaper for consumers, "faux-fur" has legitimately become a popular product.

Combining this with the fact that professionals in the industry now have the technical ability to create an equally qualitative and distinguished garment, we can claim "faux fur" is a successful bet which keeps moving forward.

Faux fur, presentation of a (r)evolution

Today synonymous with artistic freedom and symbol of the ecological struggle in the world of fashion, "faux fur" or synthetic fur has long been seen as the "less fortunate alternative" versus animal fur.

A secondary role which, pushed by anti-animal cruelty associations (PETA) and societal pressure exerted by youth over recent years, has reached the level of outsider - and soon unquestionable leader - in the "fur" business.

NEW OFFER AND NEW STANDARD

Strong trend in 2020, synthetic fur fashion resulting from the raw materials recycling is the new ethical and sustainable standard on the fur global marketplace.


Less polluting, more sustainable, respectful of animal welfare, and above all (much) cheaper for consumers, "faux-fur" has legitimately become a popular product.


Combining this with the fact that professionals in the industry now have the technical ability to create an equally qualitative and distinguished garment, we can claim "faux fur" is a successful bet which keeps moving forward.

"Less polluting, more sustainable,
respectful of animal welfare [...]
"Faux-Fur" has legitimately become
a popular product."

"Less polluting, more sustainable,
respectful of animal welfare [...]
"Faux-Fur" has legitimately become
a popular product."

ECOLOGICAL BREAKTHROUGH BOOSTED BY SCIENTIFIC ADVANCE

Ecological breakthrough


Made from the recycling of by-products from the petroleum industry,the "faux fur" and its synthetic fiber have a very low ecological impact(carbon footprint).

By giving a second life to already transformed loss of materials,used and then discarded, we reach the end of the process and recoverthem to create our own fur clothes.


"Animal Fur requires
4 times more energy generation than a Faux-Fur"


As compared to certain garments for which it has been necessary toplant, irigate (mass watering), pick, treat and finally chemicallytransform material (cotton, hemp), the work of synthetic has infinitelyless impact on the ecosystem.

A garment made of animal fur requires 4 times more energy generation than a "faux fur" and emits 7 times more carbon dioxide into the earth's atmosphere.

As a result, from an ecological point of view, the production of"faux-fur" is less harmful than that of animal fur. Moreover, syntheticfur can be completely recycled if necessary that is why we call it“eco-fur”

SCIENTIFIC ADVANCE


Today, GINY achieves its Eco-fur thanks to technological progress, bringing together three crucial points for the brand :
- Retain heat insulation vertues, coat flexibility and garmentcomfort, as well as the shiny/lustrous effect ordinarily proper toanimal fur
- Take advantage from a more "technical" material, offering more creative freedom
- Have a lower environmental impact at the end of the day

But this ecological breakthrough would never have emerged without thecontribution of laboratory partners, specialized in the research andhandling of stretchable and non-stretchable fibers.

In fact, the material used is mostly MODacrylic and/or Polyester, aprocessed fiber allowing a comparable result as the shiny and lustrousappearance of animal fur.

The use of this resin therefore enables the production of remarkable and 100% environmentally responsible fur.




Aim for the "100% green" at GINY

It is now clearly established that today the "faux-fur" image has turned into something positive in the collective imaginary.

The commitment of a clothing brand in the ecological field sends outstrong signal to the fashion community as well as to new generations,showing people it is now possible to maintain high-end creativity whilebeing environmentally responsible.

For several years now, GINY is proud to be ecologically activethrough its collection of synthetic fiber furs and is about to set up aninternal program targeting in the near future the objective of a 100%recycled fur garment, even organic.

Ecological breakthrough


Made from the recycling of by-products from the petroleum industry,the "faux fur" and its synthetic fiber have a very low ecological impact(carbon footprint).

By giving a second life to already transformed loss of materials,used and then discarded, we reach the end of the process and recoverthem to create our own fur clothes.


"Animal Fur requires
4 times more energy generation than a Faux-Fur"


As compared to certain garments for which it has been necessary toplant, irigate (mass watering), pick, treat and finally chemically transform material (cotton, hemp), the work of synthetic has infinitelyless impact on the ecosystem.

A garment made of animal fur requires 4 times more energy generation than a "faux fur" and emits 7 times more carbon dioxide into the earth's atmosphere.

SCIENTIFIC ADVANCE


Today, GINY achieves its Eco-fur thanks to technological progress, bringing together three crucial points for the brand :
- Retain heat insulation vertues, coat flexibility and garmentcomfort, as well as the shiny/lustrous effect ordinarily proper toanimal fur
- Take advantage from a more "technical" material, offering more creative freedom
- Have a lower environmental impact at the end of the day

But this ecological breakthrough would never have emerged without thecontribution of laboratory partners, specialized in the research andhandling of stretchable and non-stretchable fibers.

In fact, the material used is mostly MODacrylic and/or Polyester, aprocessed fiber allowing a comparable result as the shiny and lustrousappearance of animal fur.

The use of this resin therefore enables the production of remarkable and 100% environmentally responsible fur.

As a result, from an ecological point of view, the production of "faux-fur" is less harmful than that of animal fur. Moreover, syntheticfur can be completely recycled if necessary that is why we call it “eco-fur”  

Aim for the "100% green" at GINY

It is now clearly established that today the "faux-fur" image has turned into something positive in the collective imaginary.

The commitment of a clothing brand in the ecological field sends outstrong signal to the fashion community as well as to new generations, showing people it is now possible to maintain high-end creativity while being environmentally responsible.

For several years now, GINY is proud to be ecologically active through its collection of synthetic fiber furs and is about to set up aninternal program targeting in the near future the objective of a 100%recycled fur garment, even organic.

Ecological breakthrough


Made from the recycling of by-products from the petroleum industry, the "faux fur" and its synthetic fiber have a very low ecological impact (carbon footprint).

By giving a second life to already transformed loss of materials, used and then discarded, we reach the end of the process and recover them to create our own fur clothes.

"Animal Fur requires
4 times more energy generation
than a Faux-Fur"

As compared to certain garments for which it has been necessary to plant, irigate (mass watering), pick, treat and finally chemically transform material (cotton, hemp), the work of synthetic has infinitelyless impact on the ecosystem.

A garment made of animal fur requires 4 times more energy generation than a "faux fur" and emits 7 times more carbon dioxide into the earth's atmosphere.

As a result, from an ecological point of view, the production of "faux-fur" is less harmful than that of animal fur. Moreover, syntheticfur can be completely recycled if necessary that is why we call it “eco-fur”

SCIENTIFIC ADVANCE


Today, GINY achieves its Eco-fur thanks to technological progress, bringing together three crucial points for the brand :
- Retain heat insulation vertues, coat flexibility and garment comfort, as well as the shiny/lustrous effect ordinarily proper toanimal fur
- Take advantage from a more "technical" material, offering more creative freedom
- Have a lower environmental impact at the end of the day

But this ecological breakthrough would never have emerged without the contribution of laboratory partners, specialized in the research and handling of stretchable and non-stretchable fibers.

In fact, the material used is mostly MODacrylic and/or Polyester, aprocessed fiber allowing a comparable result as the shiny and lustrous appearance of animal fur.

The use of this resin therefore enables the production of remarkable and 100% environmentally responsible fur.

Aim for the "100% green" at GINY

It is now clearly established that today the "faux-fur" image has turned into something positive in the collective imaginary.

The commitment of a clothing brand in the ecological field sends outstrong signal to the fashion community as well as to new generations, showing people it is now possible to maintain high-end creativity while being environmentally responsible.

For several years now, GINY is proud to be ecologically active through its collection of synthetic fiber furs and is about to set up an internal program targeting in the near future the objective of a 100%recycled fur garment, even organic.

Ecological breakthrough


Made from the recycling of by-products from the petroleum industry, the "faux fur" and its synthetic fiber have a very low ecological impact (carbon footprint).

By giving a second life to already transformed loss of materials, used and then discarded, we reach the end of the process and recover them to create our own fur clothes.

"Animal Fur requires
4 times more energy generation
than a Faux-Fur"

As compared to certain garments for which it has been necessary to plant, irigate (mass watering), pick, treat and finally chemically transform material (cotton, hemp), the work of synthetic has infinitely less impact on the ecosystem.

A garment made of animal fur requires 4 times more energy generation than a "faux fur" and emits 7 times more carbon dioxide into the earth's atmosphere.

As a result, from an ecological point of view, the production of "faux-fur" is less harmful than that of animal fur. Moreover, synthetic fur can be completely recycled if necessary that is why we call it “eco-fur”.

SCIENTIFIC ADVANCE


Today, GINY achieves its Eco-fur thanks to technological progress, bringing together three crucial points for the brand :
- Retain heat insulation vertues, coat flexibility and garment comfort, as well as the shiny/lustrous effect ordinarily proper toanimal fur
- Take advantage from a more "technical" material, offering more creative freedom
- Have a lower environmental impact at the end of the day

But this ecological breakthrough would never have emerged without the contribution of laboratory partners, specialized in the research and handling of stretchable and non-stretchable fibers.

In fact, the material used is mostly MODacrylic and/or Polyester, a processed fiber allowing a comparable result as the shiny and lustrous appearance of animal fur.

The use of this resin therefore enables the production of remarkable and 100% environmentally responsible fur.

Aim for the "100% green" at GINY

It is now clearly established that today the "faux-fur" image has turned into something positive in the collective imaginary.

The commitment of a clothing brand in the ecological field sends out strong signal to the fashion community as well as to new generations, showing people it is now possible to maintain high-end creativity while being environmentally responsible.

For several years now, GINY is proud to be ecologically active through its collection of synthetic fiber furs and is about to set up an internal program targeting in the near future the objective of a 100% recycled fur garment, even organic.

" Sustainable clothing is responsible clothing "  

Here, you can find some tips to care for your fur:
>TIPS<

" Sustainable clothing is responsible clothing "  

Here, you can find some tips to care for your fur:
>TIPS<

" Sustainable clothing is responsible clothing "  

Here, you can find some tips to care for your fur:
>TIPS<